Have you ever thought about expressing your thoughts on your blog, about why you would like to work at a particular company? Well, doing so can certainly make you stand out from other candidates. It will really represent the care and passion you have for both the role and for the company, so it could be a very worthy thing to think about.
As well as making you visible amongst other candidates, writing a blog post on why you would like to work at a company can demonstrate your ability to use online marketing and communication platforms. A blog is unique to the person using it too, so a potential employer will really be able to gain a feel for you and your personality. It is a very powerful medium, in fact, it is probably more powerful than a traditional cover letter.
We recommend WordPress – it is a lovely blogging platform that is fairly simple to use, user-friendly and accessible for all kinds of quality features, for example, there is a great selection of templates to use from. It is very customizable to your own needs so you can really stand out as much as you like! Another bonus to using WordPress is that it is widely used by companies so it aligns with the skills and expectations of most companies in the working world.
But how can you use your blog?
- To learn more about yourself and your personal insights: this is very important and it is a way of self-reflecting on your life and your incredible skill set.
- Highlight your unique selling point, experiences and employability background: really offer an in-depth insight into your life and your pool of talent that you have obtained over the years.
- To present an array of leadership skills: you can represent yourself in such a unique way by writing down your niche. You can also explain just how passionate you are about a particular industry and get that across.
- Express your mission: from more of a business perspective, give the reader a sense of who you are in a career-focused mind frame.
Define your professional background the best you can and even upload imagery that best represents you. Really getting your personal vision across is key to win that internship or job. Point employers in the right direction when you give them a link, for example, link them to a page that best shows your leadership skills or connect them to an insightful blog post you have written that executes an outstanding writing ability.
Allowing your interviewer and their company to get to know you as a person, on an intimate level, is very important. The thing with blogging and the posts you share you just don’t know what situation the person is in when they read it. It could potentially impact a person in more ways than you imagine. Focus on building that connection with the interviewer and it could really work in your favour.
Why is a commitment to learning so important?
All humans feel the need to grow – growth is vital for optimum health, happiness and even wisdom. Be committed to daily personal growth and embark on your own personal growth journey. Every day should feel like a mastery – ask yourself – what have I learned today? How have I helped someone? How have I helped myself to get the job I dream of and deserve?
Further your credibility and develop a blog today…utilise this strategy well and get the most out of any job application in the future.
Written by Gemma Smith